Kamal Mouzawak is founder of Souk el Tayeb, Lebanon’s first farmers’ market. He is the son of farmers and producers and grew up in gardens and kitchens, tasting life, food and the fruits of the land at source. After a Major in graphic design, Kamal turned to food and travel writing, working as a macrobiotic cookery teacher and a healthy cooking, TV chef. Since its foundation in 2004, Souk el Tayeb has embraced the vision of celebrating food and traditions that unite communities and promote small-scale farmers and producers and a culture of sustainable agriculture. Today’s Souk el Tayeb is an institution that includes a weekly farmers’ market, regional festivals, education and awareness programmes, and its latest project ‘tawlet Souk el Tayeb,’ the farmers’ kitchen. In addition, Kamal was a Board member of the Slow Food Foundation for Biodiversity (2005 – 2007) and was awarded the titles of: New Hero, 2008 (MONOCLE magazine); Arab World Social Innovator, 2009 (Synergos); and, Ashoka fellow in 2011. In 2016 he received the Prince Claus Laureate.